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14 years ago
Levi’s Gives the Green Light to Eco-Friendly Jeans
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Last week, Levi Strauss unveiled its latest line of Jeans, which will be made from recycled green and brown bottles. Bloomberg Businessweek
From saving water, Levi’s began thinking about using recycled plastic in the denim. “We thought post-consumer waste would have the most relevancy with the average person,” Jonathan Kirby, head of merchandise and design, says. “It’s tangible. It’s understandable.”
The sheen of the brown and green bottles are visible on the inside of the Jeans initially, but over time with wear, the color will show through to the outside. Levi’s says this effect tells the story behind the Jeans and provides visual appeal.
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When will these be in stores?