Joseph Keon: Author, Whitewash

Joseph Keon: A wellness consultant for more than 25 years, Joseph Keon holds fitness trainer certifications by both the Cooper Institute for Aerobics Research in Dallas, Texas, and the American Council on Exercise, and is a member of the American College of Lifestyle Medicine. Joseph has spearheaded important consumer environmental awareness campaigns, has been featured in numerous international publications and has also appeared on Martha Stewart Radio's Whole Living, CBS Evening News with Dan Rather, and ABC News. He works closely with several environmental and public health organizations and is the author of Whole Health: The Guide to Wellness of Body and Mind; The Truth About Breast Cancer: A Seven-Step Prevention Plan; Whitewash: The Disturbing Truth about Cow’s Milk and Your Health; and the forthcoming Questions That Matter.